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Spending on Online Advertising to Exceed $100 Billion
Temat: Media
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In five years, the online advertising market worldwide will be worth more than $100 billion, according to research company Magna Global. One of the reasons is that a growing number of businesses operate online, the company says. In the next five years, the online advertising market will be growing at an average rate of 11 percent annually, according to Magna Global. As a result, the market's value will reach $103 billion in 2015, Magna Global analysts predict. Although giant corporations still advertise on television, they are increasingly investing in online promotion. In 2010, global receipts from online advertising grew by 12.4 percent to $61 billion. North America remained the largest market, with $27.2 billion. The fastest increase in receipts from online advertising was recorded in Latin America-they went up by 14.6 percent to $1.8 billion. Source: The Warsaw Voice
