CRM functionality in SAP Business All-in-One: increase marketing effectiveness.
Customers expect an exceptional experience from every interaction with your company.
To meet these high expectations, you need a more customer-centric approach.
Your marketing organization must drive results by better supporting demand-generation and sales activities.
And, marketing needs to play a more strategic role in shaping customer experience across your company.
CRM functionality in SAP Business All-in-One can help.
SAP Business All-in-One helps marketing organizations increase response rates,
improve lead closures, and generate revenue.
The software can be delivered with preconfigured CRM functionality that provides a single,
unified platform for marketing activities across all customer-interaction points.
SAP Business All-in-One empowers you to target the right customers.
A centralized view of customer information enables you to
present customers with personalized, relevant marketing messages.
You can identify current high-value customers to amplify the impact of marketing on total revenues ...
and accurately define customer segments and use the software's predictive analytics
to improve lead quality and lead-to-close ratios.
You can also run marketing campaigns across multiple channels to build customer demand for products and services ...
boost the number of qualified leads and bump up conversion rates to grow your revenue and customer base ...
leverage inbound customer interactions to make new offers to your customers ...
and plan and execute coordinated marketing activities to optimize
your return on investment in marketing campaigns.
CRM functionality in SAP Business All-in-One equips you to deliver better results with fewer resources.
You can take advantage of automated qualification and lead distribution to accelerate conversion cycle times.
You can also automate previously manual marketing activities to lower your cost per lead.
And, you have the functionality you need to focus your staff and
resources on the marketing strategies that deliver the greatest value.
With CRM functionality in SAP Business All-in-One, your marketing organization
can access information across your business to target the right customers,
increase customer demand, and deliver better results with fewer resources.
While integrated, end-to-end marketing processes enable full visibility and control
between the front office and back office –
enabling your marketing organization to drive results and increase revenue.
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